Every business whether a startup, mid-sized, or enterprise, requires automation to simplify their email marketing efforts. Beyond just cutting down on your manual work, email marketing workflows can help you redefine your customer journey as well as target your audience with timely, contextual messages. In this session, leading email marketing professional and Founder of eFocus Marketing, Kate Barrett, will help you understand and set up the right and necessary email workflows for your business. You can learn: – Why automation is an important part of your email marketing strategy – How to know what workflows to send, when, and why – What each customer’s engagement journey looks like – When to check and amend your workflows to keep them fresh and relevant

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