Zoho Marketing Automation is a one-stop destination for all your marketing needs. Marketers today use multiple platforms to gather leads, qualify them, convert them into customers and eventually into loyal customers. Zoho Marketing Automation can help them in every step of the way with features like Smart Pop-ups, Journey Builder and ROI planner among many others. You can also organize events, promote webinars, send surveys, set up drip nurturing; and run social, email and SMS — all of this using just one software. You save time and ensure nothing slips between the cracks.