As email marketing enters another year, we have to consider the changes that have been brought about. The ones that will shape up email marketing for the near future. So, let’s embrace these changes and implement them in every email marketing procedure for an engaging year ahead.

Here’s what we discussed:

1. Strategies to maintain your mailing lists
2. Practices regarding email content
3. Importance and ways of managing your email marketing
4. Methods of analysing your campaigns’ engagement.

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